Fight Club is actually making fun of the guys who claim to love the book. Tyler Durden convinces the narrator that his material possessions have ruined his life by making him weak, and talks him into starting or joining a number of enterprises, including an underground boxing ring, a human-fat soap company, and an anti-capitalist anarchist collective. None of this makes the narrator’s life any better, of course, nor does it make him more masculine. Instead, he winds up on the run — hardly the master of his own fortune that the fratbros believe in.