“Queer” got rebranded in the ’90s during the AIDS crisis. “We’re here, we’re queer” became a protest mantra while anarcho-queers rallied around “queercore,” the queer punk music scene, a term some credit to cult filmmaker Bruce LaBruce. A common slogan you can still find on T-shirts and in queer bars across the country is “Not gay as in happy, but queer as in ‘fuck you.’”
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