Chicago-based Edward Aramaic explicitly linked cycling with environmentalism when he founded the Bicycle Ecology group and organised a “pedal-in” in October 1970. This was the era of “-in” demos – which started in the 1960s with “sit-ins” protesting against racial segregation at American colleges and universities. Later, there were “teach-ins”, “love-ins” and, in 1969, the famous “bed-in” with Yoko Ono and John Lennon who espoused world peace from the presidential suite of Amsterdam’s Hilton Hotel, and who were gifted a White Bicycle by the city’s Provo anarchist group.
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